Sensitive Choice^® is a community service program created by the National Asthma Council Australia. The program was designed to help educate people about the importance of managing their asthma and allergies and is of particular value to the estimated 300 million people worldwide with asthma and the one in three of us who have allergies.

King Living is proud to have its KingGuard⁺ protection treatment recognised as a Sensitive Choice^®approved product. Providing comprehensive coverage for your fabric furniture, KingGuard⁺ will shield your King Living piece against common spills as well as keeping your fabric upholstery looking its beautiful best.

Developed by the National Asthma Council Australia 10 years ago, the program approves products which are asthma and allergy aware, distinguished by the Sensitive Choice^® blue butterfly symbol on their packaging.

Along with providing an easier way to recognise products and services that could benefit someone with asthma or allergies, the Program also encourages companies to produce products and services with the priority being the wellbeing of consumers. The products and services which are approved following a rigorous independent Panel review process are chosen based on their effort to help cleanse and purify the personal environments in which we all live.

From bedding to building products, cleaning agents to carpets as well as air purifiers and vacuum cleaners and much more, there is an extensive range of items which carry the reassuring blue butterfly.

Sensitive Choice^®’s community program and its principles are embodied in the statement; "This is the way we live. We breathe in. We breathe out. Every day. Doesn’t it make sense to make every breath the best it can be?"

Visit http://www.sensitivechoice.com/ for more information.