KING is thrilled to announce the launch of the London Showroom, which opened its doors on December 27 to the beautiful sound of a rainy UK day. Situated on the bustling Tottenham Court Road, the London Showroom is the first to be brought to Europe. 

As one of the world’s most incredible destinations for design, London is an ideal place to bring KING innovations and share timeless Australian design. 

Sharing KING with a new market 

Founder David King, and the entire KING team are thrilled to expand to a brand new market. 

“We are excited to be bringing King to London’s Tottenham Court Road furniture precinct. The showroom reflects our inherent dedication to Australian design, and we have created a space that aims to be both inspiring and inviting while showcasing our innovative approach to furniture design.”   

For 45 years KING has set the benchmark for Australian furniture and become known for pushing the boundaries of what furniture can achieve. Each piece combines innovation with traditional handcrafted methods and premium materials into an authentic Australian design, which is sure to inspire London residents. 

Celebrating the Australian way of living

With Australian design being core to the KING brand DNA, David King explains that it was essential to reflect an authentic Australian lifestyle in the London Showroom.  

“We wanted the space to reflect the Australian way of living and evoke the nostalgia of a home – taking customers on a journey through our curated collections and aspirational lifestyle settings. The London Showroom does just that. We can’t wait to welcome new customers and introduce our iconic King designs to the UK market”.